Website Email Deliverability for E-Commerce Stores

Why Transactional Website Email Is Critical for Stores

E-commerce stores rely on transactional email: order confirmations, invoices, shipping updates, password resets, and fraud alerts.

If customers never receive these messages, they open disputes, file chargebacks, and lose trust in the brand.

Because these messages originate from the website, improving their deliverability is exactly where GuardianSend operates.

Common Website Email Problems in E-Commerce

WooCommerce order confirmation emails failing due to PHP mail or broken SMTP settings.

Refund and cancellation notifications never arriving, confusing customers and staff.

High-volume promotional plugins accidentally sending via unauthenticated website channels.

Misconfigured DNS records causing store domains to be treated as suspicious during busy seasons.

How GuardianSend Improves Store Email Reliability

We reroute all WordPress store email through our authenticated SMTP infrastructure.

We configure SPF, DKIM, and DMARC so that these transactional messages are clearly associated with your domain.

We test the full order flow—new order, status changes, password resets—to confirm consistent delivery.

We recommend separating bulk marketing email onto specialized platforms; GuardianSend’s focus stays on website transactional email.

To see how GuardianSend fits into your broader email picture, visit our Services page or read more in the blog.